At Edible^®, one of the strongest assets you’ll have as a franchisee is our delectable, diverse and ever-expanding product line. But, don’t just take our word for it! We were recently recognized for the honor of “Most Innovative Product Introduction” in the Product & Services category of Franchise Update Media’s 2020 Innovation Awards.

“Over the course of Edible’s^® 20 years in business, we have perfected our ecommerce delivery process and have valuable partnerships with suppliers of the freshest fruit and produce worldwide,” says Edible^® President and COO Cheikh Mboup.

Our quick pivot to introduce fresh produce delivery in response to COVID-19 – and the fact that we were selling over 1,500 boxes per week following the launch – made Edible^® a clear winner as a successful innovator in the franchising space. Not to mention, the record-breaking sales we achieved in the first half of 2020.

“When the COVID-19 outbreak hit the U.S. in early 2020, we decided to put those areas of expertise to use for the greater good by introducing a product line that gave customers what they needed most in these uncertain times,” Mboup continues. “Fortunately, this decision paid off not only in the form of prestigious industry recognition like with the Franchise Innovation award, but it helped our business thrive despite the ongoing crisis.”

The innovation doesn’t stop there. We’ve also officially expanded into the floral space with the nationwide launch of FruitFlowers^®, a new product line adding fresh-cut flowers to our expansive portfolio of gifting options and sweet treats.

“Edible^® continues to innovate how we help customers celebrate all of life’s special occasions, and today that includes fresh flowers alongside our popular signature treats,” said Edible^® President and COO Cheikh Mboup. “What makes FruitFlowers^® so appealing to consumers with distinctive tastes, is that Edible^® is the only brand to provide a fresh flower and dipped-fruit bundle using real chocolate.”

With even more exciting developments underway, we’re proud to have surprised and delighted customers for over 20 years and counting. As sales continue to shine and demand for more stores grows, we forecast a strong franchise expansion movement in 2020 and beyond.

The Edible^® franchise opportunity is ripe for the picking. Are you interested in learning more? Click here to learn more about franchising with Edible^®.