Fresh off Q1, our fruitful franchise is building an impressive momentum, from industry recognitions and flourishing growth, to new additions to our executive team.

We’re thrilled to announce that Cheikh Mboup, President of Edible® Brands, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide.

Cheikh was vetted and selected by a review committee based on the depth and diversity of his experience in retail, franchising and economics. Criteria for acceptance includes a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Cheikh Mboup into the community,” said Scott Gerber, founder of Forbes Councils, the collective that include Forbes Business Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

In tandem with Mboup’s momentous recognition, our team added 23 new signed agreements since the start of the year. In March alone, five new operators signed on to expand our beloved brand across Chicago; Charlotte; Lexington, Kentucky; Suffolk, Virginia; and McDonough, Georgia.

Additionally, we’re further developing our leadership team as we welcomed Heather Schlesinger as the new Vice President of Marketing. Schlesinger brings a well-respected reputation as a recent recipient of the Georgia Titan 100 award, which recognizes Georgia’s Top 100 CEO & C-level executives.

“I am extremely excited to be joining a timeless brand that lists innovation at the forefront of its brand initiatives,” said Schlesinger. “As an Atlanta native, I have witnessed the brand’s growth from the ground up, as they have cemented their place in the gifts and treats industry. Given my understanding of the marketing sector and the brand’s ongoing partnerships with other iconic companies, it will be a treat to have a hand in all the initiatives and launches the brand has in store for 2022,” Schlesinger said.

Edible^® is a winning concept that offers franchisees much room to succeed. With a relatively low investment, our omni channel brand sees steady sales year-round, making us an ideal model for many investors.

Click here to learn more about franchising with Edible^®.