The Edible® Story
A Gift and Specialty Delivery Franchise Changing the Industry
At Edible®, we’re driven by fresh ideas, constant evolution, and a passion for making every moment unforgettable, and that's how it's always been. Our founder, Tariq Farid, opened the first Edible Arrangements® in East Haven, Connecticut, in 1999, driven by a bold idea to blend artistry and freshness in a new way.
His fruit arrangements, designed to look like vibrant flower bouquets, quickly caught on, marking the beginning of an exciting chapter in gift-giving. The rest is the sweetest chapter ever written.
How The Edible Arrangements® Franchise Has Grown
From one storefront to over 650 locations worldwide, we've blossomed into something special! While we love reminiscing about our fruit-filled beginnings, each chapter of our journey has added something special to the mix.
One thing has remained constant throughout history: our passion for helping people celebrate life’s best moments. Whether it’s a birthday, holiday, or just because, we’ve made it our mission to deliver smiles and sweetness with every bouquet, food item, or other gift and specialty item!
-
1999Tariq Farid unveiled the first Edible Arrangements® shop in Connecticut, sparking a movement in how people express care and celebration through fruit.
-
2001The world of Edible Arrangements® opened its doors to franchisees. The first franchise marked the start of a system that would expand rapidly across the U.S. and beyond. -
2005We achieved significant growth with over 500 stores operating across the United States, reflecting our increasing popularity and customer trust in our brand. -
2008Recognition followed when Entrepreneur Magazine heralded Edible Arrangements® as one of the fastest-growing franchises. -
2011Diversification began, focusing on expanding our products and online ordering systems to meet evolving customer needs. -
2020A pivotal moment in our history, we rebranded as Edible®. This transformation reflected our move beyond fruit arrangements to a broader selection of delicious treats and gifts, from decadent baked goods to balloons, flowers, and more. -
2021Somia Farid Silber was appointed President, and we fully embraced our new vision, blending innovation and tradition to become the go-to destination for celebrations worldwide. -
2024Edible® celebrated 25 years, appointed Somia Farid Silber as CEO, and launched the Next-Gen Edible® store with modern, handcrafted gifts and treats in an updated storefront! -
2025Edible® launches two new NextGen stores in Atlanta and Connecticut.
The Future of Edible®: Next-Gen Edible® Stores
Launching our Next-Gen Edible® stores marks an exciting new chapter in gifting. These modern storefronts are designed to wow customers with bright, inviting spaces that showcase our handcrafted treats, fresh fruit arrangements, and decadent desserts. Cutting-edge technology makes ordering seamless and fun, creating an unforgettable experience from start to finish.
For franchisees, this—and the other store formats we offer—presents a unique opportunity to be part of the future of gifting. With an innovative design and a proven business model, these stores are built to drive success. Backed by the support of a trusted brand, franchisees can confidently grow their business while inspiring celebrations in their communities.
Ready to be part of the next chapter? Contact us today to discover how you can grow with a gift franchise built for success and celebration.
