How Somia Farid Silber is Evolving Edible for a New Generation

Somia Farid Silber, CEO of Edible, is transforming the brand by blending traditional offerings with innovative, personalized gifting experiences. With a focus on millennials and Gen Z, Edible has enhanced its e-commerce platform, adding features like a gift finder and build-your-own bundles. For Valentine’s Day, Edible is preparing to fulfill over 500,000 orders, focusing on last-minute, same-day deliveries.

Beyond the holiday, Edible is expanding with next-gen stores opening in the Northeast and Atlanta. These locations will offer customers a one-stop destination to shop, grab a smoothie or coffee, and create personalized gift baskets.