Edible Brands is gearing up for Mother’s Day after a record-breaking Valentine’s Day, with over $50 million in revenue. CEO Somia Farid Silber, now a mom herself, is leading the charge with deeper personalization, meaningful gift experiences, and expanded digital tools. From customizable arrangements to artist-designed keepsakes, the brand is focusing on emotional connection and ease for busy families. Silber’s personal insights are shaping how Edible supports its franchisees and customers alike—making gifting more thoughtful, seamless, and memorable.

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