Edible Brands is expanding into fast-casual dining with the acquisition of Roti, a 17-unit Mediterranean chain bought out of bankruptcy by BroadPeak Capital, founded by Edible Arrangements creator Tariq Farid. CEO Somia Farid Silber sees Roti as a strong fit for the platform’s health-focused mission and plans to franchise the brand starting this summer.

With potential to scale to 300 locations, Roti will also integrate Edible products like desserts and grab-and-go items to boost sales and daypart variety. The focus now: growing Roti, Edibles.com, and a next-gen Edible retail concept launching soon.

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